Harley Oliver worked as one of 18 firms globally to execute a bespoke website experience for Rolex retailers around the world. We were responsible for leading the firm through the rigorous vetting and pitching phase while managing every component of the design and development process. HO assumed the role as lead designer, adhering to Rolex’s communication and brand standards, carrying out development implementation efficiently for all end users.

Harley Oliver was responsible for the creative direction and production of Muse’s brand refresh. Since the beginning of our engagement with Muse, we helped carry out numerous multimedia productions. Specifically in this project, we took on the role of art director and producer achieving the creative vision we set out to accomplish. This included establishing creative vision and strategy, assembling teams and crews of 12-16 people, conducting casting and location scouting and running the on-set schedules within a strict 1.5 min rotation. We were also involved in completing all design work from initial concepts to final renders, yielding over 3,000 marketing assets to be used in global branding campaigns, online marketing and social media ads.

From 2018-2021, Harley Oliver took lead on everything Muse. From the creative direction, brand and content refresh, to brand storytelling and user experience. We worked directly with the CEO, VP of marketing, and leadership team. We helped manage every facet of the new ecommerce build, from the nitty gritty - setup and configuration, tech stack planning, store and product strategy - to leading design and development teams through execution. In result, upon launch the site achieved sales targets within the first few hours, crushing ROI and sales objectives as well as giving Muse a design language and strategic vision for years to come.

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We were responsible for giving Smart Nora a brand refresh, as well as developing executive and department level guides so teams, employees and other vendors could keep the high pedigree of design while maintaining vision, comms and brand voice. To accomplish this, HO worked with the CEO and executive team to define the brand voice and tone. We then created a style guide that outlined how to use these elements consistently across all touch points, from email marketing to product packaging and ecommerce.

Chris Burkard is the world's top surf photographer, you may see him in the latest Apple MacBook campaigns or covering National Geographic. Connecting with people like Chris is what we do! HO worked closely with him to create a cinematic experience showcasing his aerial photography of Iceland’s glacier rivers bringing attention to the effects of climate change. The piece was launched to his 3.9 million fans, generating a multitude of international design awards and recognition.

In 2022/23, Harley Oliver was hired to create a microsite experience to bring awareness to Westland's partnership with NHL's Seattle Kraken and their Flagship Whiskeys. The goal of the microsite was to gain recognition and clicks... so we can stick visitors with pixels and deploy retargeting campaigns through social media throughout the coming year. We took creative lead on this experience, establishing the overall concept and visual narrative. To make it unique, HO worked with a Microsoft Ai platform to create a human-like voice that acted as the site’s narrator, triggered at specific way-points to provide further information and to enrich the user experience. In result, we gained award worthy recognition and were one of the first to successfully implement this type of Ai into a web experience. See it here www.ourwestiswhiskey.com