Built for the
turnaround.
Mikra – Supplements
We stepped into Mikra at a critical inflection point. Morale was low, the direction was unclear, and shareholders were restless. Months later, the story is different. What started as a rescue became a resurgence. We didn’t just market a brand. We reshaped its narrative, reignited belief, and helped rebuild trust from the inside out.
Strategy
Branding
Ecom
Growth
Marketing
AI
A strategic shift that reshaped Mikra’s public narrative.
Special image description here.
We came up with a photography-related concept that guides the visitor through Otto’s work. A few creative modules allow for diverse layouts and flexible content management. The overall website feels premium, high-end and finally lives up to the expectations of the visitor.
GALLERY LAYOUT OPTION
Daring
Colors
& Patterns
✦ Objective
Stock’s rebranding seemed like a perfect moment to overhaul the website and make the online experience align with the brand. The main goal was to reflect Stock’s brand values into the website: daring colours and patterns, future proof bases and making enchanting memories.
✦ Brand Legacy
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We came up with a photography-related concept that guides the visitor through Otto’s work. A few creative modules allow for diverse layouts and flexible content management. The overall website feels premium, high-end and finally lives up to the of the visitor.
Modularity is highly sought-after in UX and development circles. There’s an immediate user benefit: they don’t have to constantly learn how new features work, if they can encounter familiar combinations of features. What if modularity wasn’t limited to function, but also to data and meaning? Meaningful insight isn’t understanding a single snapshot or a seasonal campaign. It’s understanding the broader context of how viewership and interest align with a complex economy of competing sources of entertainment, devices, and spending patterns. At the end of the day, viewers will go out of their way to learn about shows, films, and products that they want. Complaints happen when there’s a misalignment between interest, and what’s broadcast. The best modularity is showing how data–and meaning–to solve this problem.
✦ Key Takeaway